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NowFloats is a location-based platform that gets small businesses discovered by many more potential customers online, by using the physical location of the businesses.
It does so in two steps. First, it gets the small business online almost instantly using technology that's simple and prevalent - a smartphone app (more here - https://www.youtube.com/watch?v=6KXbtKQ2kT8) or good old SMS. The magic begins at step two, when the business makes relevant updates on its business website.
NowFloats' algorithms kick in to line up the most relevant searches with the most relevant business - and allows for business to take place - one on one. Analytics are also fed back, so that the business can improve messaging to attract even more customers.
NowFloats is co-founded by ex-Microsoft and ex-Saatchi & Saatchi team and has over 52,000 customers.
A Startup's culture is fundamental to its success. This video exemplifies what we stand for - https://www.youtube.com/watch?v=itN4EV3ODhU
Nowfloats was recognized by business. Today magazine one of the 16 startup of 2014. It was also the recipient of the prestigious Microsoft Bizspark Award for the the most innovative Startup (Mobile Category) in India in 2012.
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